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Pirates in the News

We are ambitious - made up of movers and shakers within the industry, across culture, and beyond borders.
The Message: Old Age is Not a Crime
The Message: Old Age is Not a Crime

The ads deliver the message that being old isn’t a crime by presenting pictures of elderly Canadians as stark black and white mugshots.

Media in Canada: How Nissan Served Ads to 150 Different Audiences
Media in Canada: How Nissan Served Ads to 150 Different Audiences

The digital-first strategy, including a partnership with DAZN, helped engaged different targets from stargazers to sports fans.

The Message: Artists Create Timely Reminders About the Dangers of Gender-based Violence
The Message: Artists Create Timely Reminders About the Dangers of Gender-based Violence

In the early days of the pandemic, Juniper Park\TBWA and the Canadian Women’s Foundation introduced a new initiative to help women trapped at home with an abusive partner.

The Globe and Mail: Canadian Artists Draw Attention to Signal for Help Campaign and Domestic Violence
The Globe and Mail: Canadian Artists Draw Attention to Signal for Help Campaign and Domestic Violence

New initiative from the Canadian Women's Foundation and Juniper Park\TBWA seeks to bring awareness to the ongoing risk of increased gender-based violence during the pandemic.

The Message: Nissan Canada and Juniper Park\TBWA Create 156 Videos for Data-driven Campaign
The Message: Nissan Canada and Juniper Park\TBWA Create 156 Videos for Data-driven Campaign

The Nissan United agency team used data obtained through Nissan and Omnicom’s Omni data platform to identify consumer interests, develop target audiences and guide media spend across channels.

Campaign Brief: Best Ads Six of the Best Reviewed by Jenny Glover, ECD of Juniper Park\TBWA
Campaign Brief: Best Ads Six of the Best Reviewed by Jenny Glover, ECD of Juniper Park\TBWA

Each week Best Ads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

Every Brand Is a Wellness Brand Now: TBWA’s Backslash Reveals the Cultural Shifts Defining the Next Wave of Wellness
Every Brand Is a Wellness Brand Now: TBWA’s Backslash Reveals the Cultural Shifts Defining the Next Wave of Wellness

Debut Magazine ED\GE Explores Wellness, from Sleep to Sex to Silence; Releases 10 Wellness Cultural Shifts Accelerating and Emerging from COVID-19.

What’s the Value of Creative Effectiveness?
What’s the Value of Creative Effectiveness?

Juniper Park\TBWA CEO Jill Nykoliation shares some insights with the Globe Media Group on how creativity impacts long-term brand-building and how to drive effectiveness from creative thinking.

Strategy: TFO Rebrands With an Eye Towards Education’s Digital Future
Strategy: TFO Rebrands With an Eye Towards Education’s Digital Future

The French-language media company emphasizes the skills and platforms young people will use to realize their dreams.

UNICEF Canada Launches Halloween Walk-a-thon
UNICEF Canada Launches Halloween Walk-a-thon

Juniper Park\TBWA helps organization reimagine its Halloween efforts and keep the spirit alive.