New campaign developed by Juniper Park\TBWA reinforces brand’s vision of financial confidence.
TurboTax's first Canadian-made national integrated campaign, developed by Juniper Park\TBWA, is part of a mission to be seen as more than its DIY software.
New creative from Juniper Park\TBWA is promoting Intuit's TurboTax Live offering.
Lang chats with Adforum about how believes that going forward it will be more difficult to separate brand and experience.
CIBC is reinforcing the benefits of personal client relationships when it comes to saving in this year’s RRSP-season campaign.
In the 30-second brand spot, Juniper Park\TBWA depicted how a CIBC advisor provides personalized, tailored advice based on a deep understanding of a client’s goals.
Rideout will be responsible for leading strategy across the agency’s North American client roster.
He will oversee a team of 13 brand and communications planners, data scientists, analysts, digital strategists and communications managers.
His appointment was the result of a five-month global search that ultimately came down to a shortlist of Rideout, and a candidate from Brazil.
Agency further strengthens executive team with hiring of award-winning strategist, enhancing its long-standing commitment to robust planning.