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TBWA Named Adweek’s 2021 Global Agency of the Year

TBWA\Worldwide

December 06, 2021

The Disruption® Company was recognized for its business growth, creative product, innovation focus and strength around the world

NEW YORK AND TORONTO; Monday, December 6, 2021 —TBWA\Worldwide, the collective that Toronto-based creative agency, Juniper Park\TBWA belongs to, was today named 2021 Global Agency of the Year by Adweek, the United States-based publication covering the brand marketing ecosystem.


TBWA was recognized for an exceptionally strong business year across a large range of global markets and its ability to drive Disruptive, transformative growth for its clients. The publication also highlighted its body of creative work for clients including Apple, Nissan and PepsiCo, among others, its focus on innovation and the progressive evolution of the company’s Disruption® methodology. The Adweek profile can be viewed here.


“In one of the most competitive years Adweek's selection committee has ever seen, TBWA\Worldwide was unanimously selected as 2021's Global Agency of the Year,” said David Griner, International Editor, Adweek. “Our editors were impressed not only with the network's business growth and consistently high bar for creative, but also by its clear focus on developing strong talent and elevating a new generation of innovative leadership for the industry.”


"Being named Global Agency of the Year—again—is a tremendous honor and a testament to the 10,000+ creative minds in our collective whose talent, perseverance and ingenuity made this recognition a reality," says Troy Ruhanen, CEO, TBWA\Worldwide. “It validates our ‘Always in Beta’ mindset and our commitment to continuous innovation. From evolving DisruptionX and using creativity to impact the entire brand experience, to how our innovation platform NEXT is helping our agencies become innovation incubators, to the outstanding business performance and creative product from our agencies around the world, 2021 was an exceptional year—but our best days are ahead.”


Ruhanen added, “We are also grateful to our clients for entrusting us with their brands. Without their continued partnership and their belief in Disruption, none of this is possible.”


Earlier this year, the TBWA\ collective earned the #3 spot on Fast Company’s list of Most Innovative Companies in the Advertising category, appearing on the list for the third year in a row. Adweek last selected TBWA as its Global Agency of the Year in 2018.



“Our team at Juniper Park\TBWA is a team of sharpshooters – we build winning platforms for our clients,” says Jill Nykoliation, CEO, Juniper Park\TBWA. “From leading the national rebrand with CIBC, our life-saving Signal For Help campaign with the Canadian Women’s Foundation, and our new client partnerships this year including CBC, CPP Investments and Properly, our team has created spectacular work for our clients through 2021. We are incredibly proud to have contributed to this magnificent accolade and to represent North America within the TBWA collective.”



About Juniper Park\TBWA


Juniper Park\TBWA (juniperparktbwa.com) is The Disruption® Company: the cultural engine for 21st century business. A global, award-winning agency located in Toronto, Juniper Park\TBWA uses Disruption® methodologies to develop business-changing ideas for brands. The 130+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, GoDaddy, among others. It is part of TBWA Worldwide (tbwa.com), named Agency of the Year and Grand Prix winner at the 2021 Effie Awards, and one of the World’s Most Innovative Companies by Fast Company in 2019, 2020, and 2021, and included on Ad Age’s Agency A-List in both 2019 and 2020. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.



About TBWA\Worldwide


TBWA is The Disruption® Company. We use creativity to help businesses challenge the status quo and capture an unfair share of the future. Named one of the World's Most Innovative Companies by Fast Company in 2021, 2020 and 2019, and Adweek's 2018 Global Agency of the Year, we are a creative company that uses trademarked Disruption® methodologies to help businesses address their challenges and achieve transformative growth. Our collective has 10,000+ creative minds in 41 countries, and also includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is part of Omnicom Group (NYSE: OMC).



About Omnicom Group Inc.


Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 70 countries.