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Juniper Park\TBWA and Le Parc Call on Women to Reimagine and Redesign the Female “Symbol” for International Women’s Day

March 06, 2020

With #NotAMirror2020, agency encourages women to decide what represents women.

TORONTO; March 6, 2020 -- This International’s Women’s Day, Le Parc, the design studio of Juniper Park\TBWA, is calling on women to share their own take on the female “symbol” on social using #NotAMirror2020.

The well known female symbol has been used widely since the 16th century, but it has a dubious past. It's time this changed.

It started as an abbreviation for the planet Venus – Venus, “the Goddess of Beauty”, as a man labelled her – and then in the 17th century, a man named Joseph Justus Scaliger decided that this symbol represents a hand mirror.

Joseph’s myth is still around today. The truth is, its history is a little unclear. But one thing is clear: men created it.

Juniper Park\TBWA's design studio Le Parc, led by Creative Director of Design, Nathalie Cusson, believes women should decide what represents women.

Because it’s 2020, not 1620.

With an animated video, the agency invites all women to share their designs on social using the #NotAMirror2020 hashtag by March 15th. In the days following, women from Le Parc and Juniper Park\TBWA will vote and select their favourites to be shared on Juniper Park\TBWA’s social channels.

About Le Parc

Le Parc is a design studio located in Toronto that provides design solutions for today’s on-demand world. Its focus is on delivering disruptive design. Inspired by global culture. Powered by Disruption®. Le Parc and its team of makers are backed by global agency Juniper Park\TBWA’s creative resources and cultural tools. Visit us at and follow us on Instagram.

About Juniper Park\TBWA

Juniper Park\TBWA ( is The Disruption® Company: the cultural engine for 21st century business. A global, award-winning agency located in Toronto, Juniper Park\TBWA uses Disruption® methodologies to develop business-changing ideas for brands. The 160+ team of world-class creators and thinkers serves clients across North America, including CIBC, Nissan, PepsiCo, GoDaddy, GSK Consumer Healthcare, Intuit, among others. It is part of TBWA Worldwide (, named Adweek’s 2018 Global Agency of the Year, and one of the World’s Most Innovative Companies by Fast Company. Follow us on Instagram, LinkedIn, and Twitter, or like us on Facebook for the latest updates from the Park.