According to Dustin Rideout, CSO at Juniper Park\TBWA, brands “need to consider not just how to participate with a message during this time, but how to communicate coming out of the crisis."
Signal for Help is now rolling out in the USA.
All proceeds of Major League Heroes go to the Canadian Red Cross.
The Major League Heroes product line was developed in association with Juniper Park\TBWA and its design arm Le Parc.
The Canadian Women’s Foundation and Women’s Funding Network Introduce Signal for Help in Partnership with Juniper Park\TBWA.
The new initiative from Juniper Park\TBWA and the Women's Funding Network aims to combat the issue of domestic violence during social distancing, home isolation, and into the future.
Toronto Star details a list of resources aimed at helping victims of domestic violence, including the Signal for Help initiative from Juniper Park\TBWA and the Canadian Women's Foundation.
“If I see this on a call, I would know to go and check in with that person — safely,” says Andrea Gunraj, Vice President of Public Engagement for the Canadian Women’s Foundation.