Our work
Disruptive. Impactful. Memorable.
ADIDAS
Supernova Adaptive
Supernova Adaptive
On March 21, 2026 (World Down Syndrome Day) adidas launched the Supernova Adaptive, the first shoe inspired by and designed with people with Down syndrome and other disabilities.
SICKKIDS
The Count
For patients at SickKids, making it from one birthday to the next isn’t a given. It’s a fight. Day by day, week by week, month by month, patients, families, and the hospital fight forward. Their fight is not dissimilar to that of a professional athlete. The game, match, or bout, is just a marker. The real fight is what happens every day before that.
BMO
BMO Penta
Seeing explosive growth, and a global revenue of $220B, surpassing the global film industry and all North American sports combined, gaming was where the bank needed to be.
AIR CANADA
Tyler’s Walk
Once an elite OHL prospect, Tyler McGregor’s career was abruptly altered when an in-game injury led to the discovery of an aggressive bone cancer in his leg that required amputation. His story jumped off the page, and the more research we did, we discovered how his pride, resilience and determination spoke to where we are as a country right now.
LOTTO MAX
Dream Drop
Young adults under-index when it comes to playing the lottery, preferring to spend their discretionary dollars, for example, on fashion.
AIR CANADA
Tyler’s Walk
Once an elite OHL prospect, Tyler McGregor’s career was abruptly altered when an in-game injury led to the discovery of an aggressive bone cancer in his leg that required amputation. His story jumped off the page, and the more research we did, we discovered how his pride, resilience and determination spoke to where we are as a country right now.
LOTTO MAX
Dream Drop
Young adults under-index when it comes to playing the lottery, preferring to spend their discretionary dollars, for example, on fashion.
BMO
Beyond The Blackout
Beyond The Blackout
After 20 years of soccer investment in Canada, BMO was effectively shut out of its biggest moment: competitors secured official FIFA partnerships with massive budgets, BMO Field was renamed Toronto Stadium, and the bank faced activation restrictions within 2km of match venues.
ADIDAS
Runner 321
Iconic numbers have been revered as a symbol of the best athletes of all time. But in reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.
LOTTO MAX
Lotto Max
How do you persuade skeptics to play the lottery? You challenge everything they believe in, using characters that are even more unbelievable than actually winning the lottery. Because if they’re real, then so are chances of winning if you buy a LOTTO MAX ticket.
CANADIAN DOWN SYNDROME SOCIETY
CDSS Penta
This is the story of how a partnership, between the Canadian Down Syndrome Society and TBWA, became many partnerships. About how these partnerships have led to life-altering solutions for people with Down syndrome.
CANADIAN DOWN SYNDROME SOCIETY
CDSS Penta
This is the story of how a partnership, between the Canadian Down Syndrome Society and TBWA, became many partnerships. About how these partnerships have led to life-altering solutions for people with Down syndrome.
BMO
NXT LVL
BMO needed to connect with a generation who actively ignored them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch.
ROYAL ALBERTA MUSEUM
ORCAS
To bring a world-class marine exhibit to landlocked Alberta, the design couldn’t just display the aquatic world of the orca, it had to be inspired and dictated by it.
VOILÀ
Trending 2 Table
Voilà was an underdog in the grocery delivery category, significantly outspent by their competition.
SCOTTIES
Scotties Barnes
We leveraged a cultural icon whose own name could become the vehicle for our message. By having Scottie Barnes literally change his name to ScottieS Barnes, in a public, multi-platform stunt, we wouldn’t just associate him with the brand, we would make him the living, breathing embodiment of the misattribution challenge and its playful solution.
SOBEYS
So.be.it
If family life were perfect, Canadians could shop anywhere. Thankfully, we knew that family life is messy, loud, and unpredictable. But you know what else family life is? Exciting. Rewarding. An adventure, unlike anything you could ever imagine.
NISSAN
Dang, you’re in a gang
Using real gang and police stories from the Alberta Law Enforcement Response Team revealed that most gang violence happens to new recruits, within their own gangs.
MEDIA ARCHITECTURE DESIGN EDMONTON
Made Redesign
As a major catalyst for not only the design industry, the MADE brand needed to breathe new creative life into more than its own organization.
SCENE+
Scene IT. Win It
Scene It Win It: a dynamic contest platform where members earn entries by exploring new Scene+ partners.
SOBEYS
FanBods
Fountain Tire, an auto service and tire retailer, headquartered in Edmonton, Alberta, sponsored their hometown NHL hockey team, the Edmonton Oilers. But we were competing for the attention of fans against much bigger sponsors, who were outspending us 60:1.
BMO
Bills paid on time
Young Canadians want to learn more about finance, but they avoid engaging with banks. In fact, 76% of Gen Z look to TikTok to learn about finance, so we wanted to activate there, where they are, and on their terms.
OXIO
OXIO Brand Evolution
To capture the boundless creativity of the internet, we built a wonderfully weird and welcoming world for oxio, where real life and the internet blend together as one.
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