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Our work

Disruptive. Impactful. Memorable.

Canadian Women’s Foundation

An impactful way to help those most in need.

An impactful way to help those most in need.

We created a toolkit to combat domestic violence and save lives globally.

Nissan

Meet the Institute of Thrillology

We created the Institute of Thrillology – a physical manifestation of Nissan’s brand promise. Come and meet the Thrillologists.

CBC

A new look at an old institution.

We created a new look for CBC using the very best of the past.

CITY OF LAVAL

A softer approach to public safety

We launched a unique safety campaign that challenged conventional “shock” tactics, cutting through a market inundated with public safety messages and reaching the people who could make the most positive change – residents of the City of Laval.

Héma Québec

Moving people is in our blood

We raised awareness among black communities of the importance of donating blood through a powerful campaign featuring real blood donors.

CITY OF LAVAL

A softer approach to public safety

We launched a unique safety campaign that challenged conventional “shock” tactics, cutting through a market inundated with public safety messages and reaching the people who could make the most positive change – residents of the City of Laval.

Héma Québec

Moving people is in our blood

We raised awareness among black communities of the importance of donating blood through a powerful campaign featuring real blood donors.

Sobeys

Putting family at the heart of every Olympic dream

Putting family at the heart of every Olympic dream

We created a platform that went beyond encouraging Canadian families to “Feed the Dream” of Olympic athletes. We motivated and inspired them to feed the sports dreams of their loved ones, in a way that only Sobeys could.

Illustration of a person relaxing in bed with a cup of coffee and phone, indicating they are on the Elections Alberta website, accompanied by a small black and white cat

Elections Alberta

Reminding Albertans of the power of their voice

We created a campaign for the 2023 provincial election that reminded Albertans that every voice matters, driving voter interest and turnout in an important democratic event.

Bold red background featuring black icons designed for the 2022 RGD DesignThinkers conference, symbolizing defiance and reigniting creativity for designers

RGD

A design language meant to DEFY

We designed a conference brand meant for designers at the 2022 RGD DesignThinkers. With a new visual language rooted in defiance, we inspired attendees to reignite their creativity.

Edmonton Elks football helmets featuring a gold design with a green antler logo and black faceguard

Elks

Reinvigorating a legacy in Canadian football

We rebranded Edmonton’s iconic, championship-dominating football team, shedding their controversial name while keeping the heart of the franchise alive. With a new name, logo, and rally cry, we launched a brand that lives up to the team’s legacy.

Edmonton Elks football helmets featuring a gold design with a green antler logo and black faceguard

Elks

Reinvigorating a legacy in Canadian football

We rebranded Edmonton’s iconic, championship-dominating football team, shedding their controversial name while keeping the heart of the franchise alive. With a new name, logo, and rally cry, we launched a brand that lives up to the team’s legacy.

Person holding a laptop displaying a heart-shaped hand gesture, with playful hearts over a bright green background and a bold purple backdrop

OXIO

Using the ways of the internet to sell internet

We created a campaign to prove that oxio, a young challenger brand in the world of Canadian internet providers, is nothing like the “big telco” Canadians can’t stand. Doing the exact opposite of what consumers expected from an internet provider, our ads showcased how regular people actually use the internet.

Five NPC characters in bold, futuristic outfits stand with the text "All Dressed NPCs" above them. The campaign details, including Twitch stats, are on the left.

Doritos

The first fashion drop for non-playable characters

We designed a digital collection for custom non-playable character (NPC) models, and brought it to life in a fully playable world created in Fortnite. Then, we revealed it all live on Twitch.

man sits in a cluttered garage, wearing headphonesman sits in a cluttered garage, wearing headphones listening to a podcast.

Kijiji

The 5-month long podcast for a 5-month long wait

We created a 5 month-long podcast to help car shoppers pass the wait they were facing to buy a new car. Content for our podcast was powered by ChatGPT and Google’s text-to-speech technology, covering a range of automotive-themed topics. And of course, there was over 60,000 sponsored Kijiji ads with one key takeaway — skip the wait and shop Kijiji instead.

A woman stands in front of a Nissan ARIYA during an AI-led test drive experience featuring her own digital avatar as a personalized virtual guide.

Nissan

Reimagining the test-drive in an electric way

We introduced the Nissan ARIYA to the Canadian market by reimagining the classic test drive with a first-of-its kind, AI-led experience. Using motion capture, voice cloning, and a team of artists who could turn data into lifelike 3D avatars, we took three Canadian influencers on a tour of the new EV led by a salesperson who knows them best: themselves.

A child dressed as a pirate plays with a telescope in a bright living room filled with imaginative decor, including stars and ships, against a vibrant yellow background.

Zarbee’s

For the love of all they can be

We launched Zarbee’s, a US leader in natural remedies, into the Canadian market. Creating a campaign that taps into the dreams parents have for their children’s potential, we built a unique positioning for the brand to stand out in Canada.

New York Fries

Tasty tracks.

We created a new way of ordering NYF that you can sing along with.

A sleek, futuristic supercar in a purple and blue-lit environment, showcasing a GT-R with a digital, high-tech aesthetic

Nissan

A supercar, an NFT and so much more.

We created a special 1 of 1 NFT to welcome the new GT-R to Canada.

A person walking through a field toward a glowing, red, geometric CIBC logo

CIBC

Ambitions. Made. Real.

We created a rebrand for CIBC that focused on the humanity driving all of our ambitions.

GoDaddy

The Itty Bitty Ballers are here.

We created our own small business to showcase how GoDaddy can help.

Nissan

A new approach for Rogue.

We created new ways of targeting consumers for Nissan Rogue.

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