The Work

Iconic numbers have been revered as a symbol of the best athletes of all time. But in reality, they’ve only represented athletes that fit within the confinements of mainstream sport. We set out to create the first iconic number to represent an entire community of neurodivergent athletes who are exceeding what society thinks they can achieve.

How do you persuade skeptics to play the lottery? You challenge everything they believe in, using characters that are even more unbelievable than actually winning the lottery. Because if they’re real, then so are chances of winning if you buy a LOTTO MAX ticket.

Au Canada, les Québécois sont les seuls à devoir remplir deux déclarations de revenus.

This is the story of how a partnership, between the Canadian Down Syndrome Society and TBWA, became many partnerships. About how these partnerships have led to life-altering solutions for people with Down syndrome.

BMO needed to connect with a generation who actively ignored them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch.

To bring a world-class marine exhibit to landlocked Alberta, the design couldn’t just display the aquatic world of the orca, it had to be inspired and dictated by it.

Pour la quatrième année consécutive, BMO réaffirme son ancrage profond dans la culture québécoise en participant au Bye Bye, le rendez-vous festif incontournable qui rassemble le plus de Québécois.

Trending 2 Table created a bespoke Trend Index to discover the next viral food trends.

We leveraged a cultural icon whose own name could become the vehicle for our message. By having Scottie Barnes literally change his name to ScottieS Barnes, in a public, multi-platform stunt, we wouldn’t just associate him with the brand, we would make him the living, breathing embodiment of the misattribution challenge and its playful solution.

Cette nouvelle série de contenu original met en vedette l’acteur et animateur Félix-Antoine Tremblay.

If family life were perfect, Canadians could shop anywhere. Thankfully, we know that family life is messy, loud, and unpredictable. But you know what else family life is? Exciting. Rewarding. An adventure, unlike anything you could ever imagine.

Using real gang and police stories from the Alberta Law Enforcement Response Team revealed that most gang violence happens to new recruits, within their own gangs.

As a major catalyst for the design industry, the MADE brand needed to breathe new creative life into more than just its own organization.

Scene It Win It: a dynamic contest platform where members earn entries by exploring new Scene+ partners.

Fountain Tire, an auto service and tire retailer, headquartered in Edmonton, Alberta, sponsored their hometown NHL hockey team, the Edmonton Oilers. But we were competing for the attention of fans against much bigger sponsors, who were outspending us 60:1.

Young Canadians want to learn more about finance, but they avoid engaging with banks. In fact, 76% of Gen Z look to TikTok to learn about finance, so we wanted to activate there, where they are, and on their terms.

To capture the boundless creativity of the internet, we built a wonderfully weird and welcoming world for oxio, where real life and the internet blend together as one.