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Supernova Adaptive

Supernova Adaptive

Adidas

Overview

On March 21, 2026 (World Down Syndrome Day) adidas launched the Supernova Adaptive, the first shoe inspired by and designed with people with Down syndrome and other disabilities.
 
The design of a truly adaptive performance shoe took three years, from initial meetings to foot testing, from one prototype to the next, hundreds of miles of wear-testing, focus groups and rounds of feedback from both people with Down syndrome and a broad spectrum of disabilities.
 
The five main features: a stiff heel-counter, a magnetic closure and tactile toggle, a gusseted tongue, a low-pressure lacing system, and a wider toe-box have been designed and adapted through work, initially with the Down syndrome community, and now with the 1.3 billion person disabled community, to fully address their unique foot differences.   
 
The Supernova Adaptive has received the GAMUT Seal of Approval™, a mark to assure customers who purchase adaptive products that a stringent set of requirements developed by experts in the disability space have been met.
 
The shoe is now available globally at adidas.com and in a number of adidas and specialty-shoe and sporting goods stores in 29 countries.

The results in the 1st week in the US

1.5x
Product launch benchmark for sales
Sold out
Multiple sizes sold out post-launch
42%
Of US adidas.com purchases came from new adidas buyers

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The Count

For patients at SickKids, making it from one birthday to the next isn’t a given. It’s a fight. Day by day, week by week, month by month, patients, families, and the hospital fight forward. Their fight is not dissimilar to that of a professional athlete. The game, match, or bout, is just a marker. The real fight is what happens every day before that.

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