Easy! We created language that embeds the product name into everyday conversations, literally putting the product on people’s lips.
We taught people how to speak Tic Tac with a series of our language tutorials on Facebook and Instagram, and shared testimonials on Spotify and Soundcloud. We created some Tictac-tful tips to help people navigate tough social situations and commented on cultural events, which allowed us to have a unique voice no matter what we were talking about.
Lastly with the help of influencers, we created the Bea-tictac-box: a sound kit made entirely from Tic Tac noises.
Our fans were able to embed Tic Tacs right into their music.
We talked Tic Tac about everything, and so did our fans. And that’s fantas-tictac.